Mechini ea Claw ha se lintho tsa motheo feela - empa e matla, e tlase{1}}lisebelisoa tsa ho kenya tšebetsong mofuta oa likhohlano. Ha e sebelisoa ka bohlale, mochini o ikhethelang oa claw kapa oa meputso o ka fetola ho bula lebenkele, ho qala sehlahisoa, khoebo ea show booth, kapa ho hlahella-ka nako e phahameng-ea boikopanyo e hlahisang litaba tsa sechaba, e tsamaisang sephethephethe, le ho bokella khetho ea ho bapatsa-. Ka tlaase mona ho na le buka ea ho bapala e sebetsang bakeng sa barekisi, basebetsi, le barekisi ba batlang -mekhahlelo ea ho kenya li-claw tse fanang ka liphetho tse ka lekanyetsoang.
Ke hobane'ng ha mechine ea claw e sebetsa bakeng sa lisebelisoa tsa marang-rang
Mechini ea Claw e kopanya tšebelisano e bonolo le moputso o hlakileng: moputso o monate. Tšepiso eo - e bapala, e hlotse, e arolelane - e ipapisitse le mefuta e meraro ea boitšoaro e batlang ho e khanna: ho nka karolo, ho leka khafetsa, le{3}}litaba tse hlahisoang ke basebelisi. Ha ho bapisoa le liponts'o tse sa bonahaleng, mochini o ka bapaloang o fetola bashebelli ba nkang karolo 'me o khothaletsa ho arolelana sechabeng hobane "ho hlola" ke ntho ea tlhaho. Bakeng sa lihlahisoa, seo se bolela nako e kholo ea ho lula, ho hopoleha ho matla, le phihlello ea tlhaho ha libapali li beha likhau tsa tsona.
Likhopolo tsa ts'ebetso tse sebetsang
- Ho theoha ha meputso ea mabitso - Tlatsa khabinete ka{1}}thepa ea mofuta: lintho tse fokolang-khatiso, livoutjha, kapa lihlahisoa tse nyane tsa sampole. Etsa hore karolo ea meputso e be seoelo (ho lelekisa mefuta e fapaneng) ho khothaletsa lipapali tse pheta-phetoang.
- Tlhahiso ea ho qala sehlahisoa - Hlakola li-SKU tse ncha e le meputso ea "khauta" mochining bakeng sa fensetere e lekantsoeng. Fana ka bahloli monyetla oa ho fumana kapele, litheolelo tse khethehileng, kapa limemo tsa VIP.
- Kopanela{{0}li-branded pop-ups - Tšebelisano le sebaka (mall, café, festival) le ho phuthela mochini ho etsa{3}}branding. Litekanyetso tsa papatso tse arolelanoang li holisa sephethephethe le ho atolosa phihlello.
- Liketsahalo tsa kahisano le tse etsahalang - Kopanya mochine le moamoheli oa litaba, likhatiso tse behiloeng nako, kapa litlholisano tse nyane (mohlala, "lipapali tse 50 tsa pele li fumana mahala"), ebe u shebella kapa u shebelle lintlha tsa bohlokoa bakeng sa manane a batho.
- lisampole le li-coupon dispenser - Ho e-na le lintho tsa ho bapala tsa 'mele, fana ka litlankana tsa QR kapa mehlala ea likhoutu e le meputso ho tsamaisa liphetolelo tse ka lekanyetsoang inthaneteng.
Moralo & leano la moputso: mokhoa oa ho kholisa le ho boloka
- Likhau tsa maemo ka boomo. Kopanya lintho tsa boleng bo holimo{{1}tse lemohuoang{2}}le likhau tsa khafetsa, tse tlase{3}} tsa boleng bo tlase e le hore libapali li fumane katleho 'me li susumelletsehe ho leka hape.
- Moeli oa phepelo bakeng sa khaello. Li-tag tse fokolang kapa "1 ho tse 50" li etsa hore ho be le maemo a potlakileng le a bokelli.
- Etsa hore unboxing e arolelanoe. Iketsetse lebitso la sephutheloana sa likhau 'me u kenyeletse mohala o monyenyane-ho-ketso (mohlala, setikara sa hashtag, motšoaro oa Instagram) ho khothaletsa ho ngola.
- Fetola likhau tse fapa-fapaneng. Ho fana ka meputso ho bamameli ba liketsahalo{1}}lipontšo tsa khoebo li ka ba tsa bohlokoa ho B2B swag; mekete e ka 'na ea batla likoleke tse monate.
Malebela a ts'ebetso a sireletsang ROI
- Lekanya bothata le litheko. Lekola litlhophiso tsa mathata le lintlha tsa litheko nakong ea lihora tsa ho futhumatsa. Ho thata haholo ho bolaea kamohelo; bonolo haholo drains inventory ka potlako.
- Basebeletsi seteisheneng. Nakong ea litlhōrō tsa lifensetere, e-ba le mohlokomeli ea nang le botsoalle ea hlalosang melao, ea khothalletsang lipapali tsa pele, le ea khothalletsang li-tag tsa sechaba.
- Moralo oa thepa. Netefatsa hore o tla fumana meputso ha bonolo, boloka meputso e sireletsehileng bakeng sa-lintho tsa boleng bo holimo, le matšoao a hlakileng a hlalosang litšenyehelo tsa papali le menyetla ea meputso (e thusa ho tšepa).
- Kopanya litefello. Fana ka likhetho tse peli tsa chelete le tse se nang chelete (QR, tlanya) hore o se ke oa lahleheloa ke lipapali tsa papali.
Maikutlo a ntlafatso a boqapi
- Matha "win to win" mechanic: ba hapileng ba fumana moputso o monyane hammoho le ho kenela setšoantšo se seholoanyane sa moputso oa ho hapa mangolo-tsoibila kapa linomoro tsa mohala.
- Linako tsa ho bapala tsa moamoheli: mema baqapi ho qothisana lehlokoa le ho holisa phihlello.
- Nako-e lekanyelitsoeng "happy hour" e theoha ka matla a eketsehileng ho etsa hore ho be le potlako le matšoele.
- Sebelisa sebaka sa lifoto kapa khatiso ea hang-hang bakeng sa bahloli hore libapali li tsamaee ka memento e nang le lebitso la hau.
Tekanyetso ea lichelete le ROI
Tekanyetso e ipapisitse le boleng ba moputso, ho tloaeleha ha mochini, basebetsi, litefiso tsa sebaka, le tšebeliso ea chelete ea papatso. Ho hakanya ROI, projeke ea chelete e kenang lipapaling, ntlafatso ea ntlafatso (ho tsoa ho livoutjha kapa{1}}lithekiso tsa sebaka sa marang-rang), le boleng ba mecha ea litaba (ho fihlella sechabeng). Matha mofofisi e monyane ho bokella linomoro tsa 'nete ebe u lekanya mohlala bakeng sa ROI e ka lebelloang.
Qetello
-ts'ebetso ea mochini oa claw o entsoeng hantle o feta boqhetseke feela - ke faniele e kopaneng, e bapaloang e monate, e fetolelang le ho holisa. Bakeng sa li-brand le li-operator, foromo e hapileng e kopanya khaello ea meputso e nahannoeng, UX e hlakileng, lihokelo tsa sechaba, le moralo oa tekanyo. Ha likotoana tsena li hokahana, mochini o le mong o ka theha maikutlo a tšoarellang, phahamiso e lekantsoeng ea thekiso, le letoto le tsitsitseng la linako tse arolelanoang.
